JENNIFER PAUL
STUDIO
CREATIVE DIRECTION
BRAND IDENTITY
PRODUCT DESIGN
thedreamlifestore.com
E-commerce
Design and growth of a lifestyle stationery brand across identity, product development, digital commerce and social storytelling.
officeworks.com
Product design / retail collaboration design
of contemporary travel and work accessories combining functionality, organisation and elevated minimal design.
villagewinebar.com.au
A refined visual identity for a Melbourne wine bar across signage, menus, glassware and hospitality touchpoints.
Creative direction of kikki.K flagship stores
in Melbourne and London across interiors, visual merchandising and immersive brand experiences.
Seasonal product ranges and campaigns through product design, visual storytelling
and brand experience.
Seasonal campaign concepts and photoshoots in collaboration with photography, styling and marketing teams.
Collaborative product ranges in partnership with Arianna Huffington, Malala and Tererai Trent across design and campaign storytelling.
Shaping the kikki.K brand aesthetic from the ground up; Scandinavian minimalism, signature product ranges and the visual language the brand became known for.
Jennifer Paul Studio is a multidisciplinary creative studio specialising in brand identity, creative direction, product design, visual storytelling and digital experiences for lifestyle and consumer brands.
Founded by Jennifer Paul, a Swedish-born Creative Director and Designer with over 20 years of industry experience, I bring a Scandinavian sensibility to every project: a deep commitment to simplicity, form and the belief that good design should always serve a purpose.
I work across packaging, publications, e-commerce, social media content, style guides, stationery and product design, combining strategic thinking with strong aesthetic direction to create work that is both visually distinctive and commercially resonant.
My experience spans creative leadership, campaign direction, product development and brand storytelling, building cohesive visual worlds across physical and digital touchpoints.
Every project begins with clarity of thought and ends with intention, from concept and visual identity systems through to product ranges, packaging, content and online experiences. I care about the details, the feeling and the fit.
I'm open to creative collaborations, freelance projects and multidisciplinary design partnerships.